The only marketing mix element with communication effects is promotion.

Question

Quizplus · Accepted Answer

While promotion certainly has strong communication effects, the other marketing mix elements (product, price, and place) can also communicate important messages to consumers about the brand and its value proposition. For example, the design and features of a product can communicate how it will benefit the consumer, while the price can communicate the perceived value and quality of the product. The distribution channels and locations where the product is sold can also communicate certain values and messaging to consumers.

The Only Marketing Mix Element with Communication Effects Is Promotion