An IMC program is more complex than a traditional advertising plan.

Name: An IMC program is more complex than a traditional advertising plan.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

An IMC program brings together various aspects of marketing communications including advertising, public relations, personal selling, sales promotion, direct marketing, social media, and other forms of communication. Therefore, it is more complex than a traditional advertising plan which typically only includes advertising as the primary communication tool.

An IMC Program Is More Complex Than a Traditional Advertising