Meagan is planning her wedding and wants everything to be just right. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Meagan's wedding planner is best described as a(n) ________.

Question

Quizplus · Accepted Answer

A surrogate consumer is someone who is hired to provide input into purchase decisions, in this case, the wedding planner making decisions and purchases on behalf of Meagan for her wedding.

Meagan Is Planning Her Wedding and Wants Everything to Be