________ describes consumers in terms of their aesthetic and intellectual preferences.

Question

Quizplus · Accepted Answer

Taste culture refers to the differences in aesthetic and intellectual preferences among consumers. It encompasses their taste in music, art, literature, fashion, and other cultural expressions. It also reflects their social class, education, values, and lifestyle choices. Taste culture is not limited to a particular code, but rather involves the complex interplay of many factors that shape consumers' preferences and attitudes.

________ Describes Consumers in Terms of Their Aesthetic and Intellectual