Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to ensure consumers understand that Yaz does not treat PMS,a claim which had been made in early Yaz advertisements.Bayer is using ________.

Question

Quizplus · Accepted Answer

Bayer is using corrective advertisement to correct the misleading claim made in early Yaz advertisements. Corrective advertisements are used to correct false, misleading or incomplete information that has been communicated previously through ads.

Bayer HealthCare Pharmaceuticals Established a New Campaign for Yaz Birth