A billboard is positioned beside a busy highway.However,the merchant that has purchased the billboard complains that no response is being generated by his advertising message.Upon closer inspection,the billboard company determines that the typeface used is too small to be effectively read by a motorist going 60+ mph on the highway.Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?
A) The intensity threshold
B) The differential threshold
C) The absolute threshold
D) The relative threshold

Question

Quizplus · Accepted Answer

The absolute threshold is the minimum amount of stimulation necessary for a person to detect a sensory input. In this case, the small typeface used in the billboard advertisement is below the absolute threshold for a motorist traveling at high speed on the highway, making it difficult or impossible to detect the message. Therefore, the failure of the advertisement to connect with motorists is most appropriately explained by the absolute threshold.

A Billboard Is Positioned Beside a Busy Highway