One of the principles of psychophysics is that change in the physical environment is not always matched by equal changes perceptually. If Madison Wilson were creating a new drink, what would psychophysics tell her?
A) She could make the drink twice as sweet by adding twice the amount of sugar.
B) She would need to research how the perception of "sweetness" changed by the amount of sugar added.
C) She would need to look at the subliminal aspects of "sweetness."
D) She would need to create promotions to tell customer's how "sweet" the new drink is.

Question

Quizplus · Accepted Answer

Psychophysics studies the relationship between physical stimuli and the sensations and perceptions they produce. It suggests that the perception of sweetness does not increase linearly with the amount of sugar added. Therefore, Madison Wilson would need to research how the perception of sweetness changes with varying amounts of sugar to achieve the desired taste.

One of the Principles of Psychophysics Is That Change in the Physical