When Coca-Cola embeds sexual images in their advertising, they are using ________.
A) sensory marketing
B) attention marketing
C) subliminal perception
D) threshold marketing

Question

Quizplus · Accepted Answer

Subliminal perception is the technique used when embedding hidden messages or images in advertisements, which are not consciously noticed by the viewer but are meant to influence their behavior or perception. Coca-Cola embedding sexual images in their advertising would be an example of attempting to influence consumers' behavior or attitudes through messages perceived below the level of conscious awareness.

When Coca-Cola Embeds Sexual Images in Their Advertising, They Are