Herbal companies traditionally sold their products in cylinder-shaped plastic containers that were very characteristic of the herbal supplement market.One company broke with tradition and began to sell its herbal products in bottles that appeared to be straight from the pharmacy's shelf.They were rectangular with white labels that looked very professional.Sales went through the roof.What form of stimulus generalization most likely worked for the herbal company?

Question

Quizplus · Accepted Answer

The halo effect is a form of stimulus generalization where positive attributes of a product or brand are transferred to other products or aspects of the brand. The professional appearance of the bottles may have triggered the halo effect, leading customers to assume that the herbal products were high quality and effective, which in turn boosted sales.

Herbal Companies Traditionally Sold Their Products in Cylinder-Shaped Plastic Containers