The popular marketing technique known as ________ marketing applies the principles of instrumental conditioning by reinforcing regular purchases,with value.
A) rebate
B) discount
C) social marketing
D) frequency

Question

Quizplus · Accepted Answer

The concept of reinforcing regular purchases with value is known as frequency marketing, which applies the principles of instrumental conditioning. This technique rewards customers for making frequent purchases, thereby increasing their loyalty and encouraging them to continue shopping with the brand. Rebate and discount marketing are also popular techniques, but they do not necessarily focus on reinforcing regular purchases with value. Social marketing is a broader term that refers to marketing efforts aimed at promoting social causes or initiatives.

The Popular Marketing Technique Known as ________ Marketing Applies the Principles