"It's time for the Christmas shopping list," thought Martha's mother,so she asked Martha for a quick list of her favorite perfumes.Martha gave her mother six names that were all her "favorite." This group constitutes Martha's ________ for perfume.
A) position set
B) activation set
C) rational set
D) evoked set

Question

Quizplus · Accepted Answer

The group of perfumes that Martha considers her "favorite" at the moment and presents to her mother for the Christmas shopping list is her evoked set, which means the set of products that come to her mind or that are considered at a specific moment. The activation set refers to the range of products that the consumer is aware of or has in mind in a particular category. The position set refers to the brands that the consumer perceives as the best or the most preferred, while the rational set refers to the products that a consumer can consider using based on the rational evaluation of product features and benefits.

"It's Time for the Christmas Shopping List," Thought Martha's Mother,so