The success of hybrid ads supports the idea that the viewing content of a marketing message affects recall.

Name: The success of hybrid ads supports the idea that the viewing content of a marketing message affects recall.
Brand: Quizplus
Rating: 4.9 (27 reviews)

Question

Quizplus · Accepted Answer

Hybrid ads, which blend advertising content with entertainment or informational content, have been shown to improve recall among viewers. This is because the engaging and relevant viewing content makes the marketing message more memorable.

The Success of Hybrid Ads Supports the Idea That the Viewing