If a Female Consumer Sees an Ad About a Woman

If a female consumer sees an ad about a woman who can no longer fit into her old bathing suit, the consumer might think about her own situation and make a personal pledge to lose weight before summer arrives. This would be an example of marketing communications that attempt to influence a consumer's level of ________.

A) doubt and regret
B) self-esteem
C) dedication and control
D) strength and conviction