Based on motivational research,which of the following consumption motives most likely explains a person's motivation to purchase gourmet foods,foreign cars,cigarette holders,or perfume?
A) Security
B) Eroticism
C) Disalienation
D) Individuality

Question

Based on motivational research,which of the following consumption motives most likely explains a person's motivation to purchase gourmet foods,foreign cars,cigarette holders,or perfume?
A) Security
B) Eroticism
C) Disalienation
D) Individuality

Quizplus · Accepted Answer

The consumption motive of individuality is most likely to explain a person's motivation to purchase gourmet foods, foreign cars, cigarette holders, or perfume. These products are often associated with a desire to express one's unique personality and stand out from others.

Based on Motivational Research,which of the Following Consumption Motives Most