The Berry and Dale advertising agency has proposed a new campaign for Bayer aspirin to overcome the public's tendency to "tune out" Bayer commercials.The proposed technique involves creating ten different 15-second spots that all demonstrate reasons for using Bayer aspirin.Which theory of message communication is the agency trying to use for in its proposal for Bayer aspirin?

Question

Quizplus · Accepted Answer

The two-factor theory suggests that varying the message can maintain interest and prevent the audience from tuning out due to repetition.

The Berry and Dale Advertising Agency Has Proposed a New