A customer buying an unfamiliar product which carried a fair degree of risk would most likely engage in what type of problem solving?
A) Extended problem solving
B) Limited problem solving
C) Habitual problem solving
D) Recognition problem solving

Question

Quizplus · Accepted Answer

When facing an unfamiliar product with a fair degree of risk, customers will likely engage in extensive problem solving, which involves a high degree of information search, evaluation of alternatives, and deliberation before making a purchase decision. This process is necessary to reduce the degree of uncertainty and risk associated with the purchase.

A Customer Buying an Unfamiliar Product Which Carried a Fair