List and describe the three "buckets" of consumer decision making.
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Q11: Shortcuts are considered heuristics, or "mental rules-of-thumb"
Q12: The first step in consumer decision making
Q13: The first step in the cognitive decision-making
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Q16: _ occurs whenever the consumer sees a
Q17: The success of _ hinges on the
Q18: _ is the process by which the
Q19: The first stage in the consumer decision-making
Q20: Evaluating the effort when we need to
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