Dimensions we use to judge the merits of competing options are called ________.
A) rational factors
B) attributes
C) evaluative criteria
D) emotional factors

Name: Dimensions we use to judge the merits of competing options are called ________. A) rational factors B) attributes C) evaluative criteria D) emotional factors
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Question

Quizplus · Accepted Answer

Evaluative criteria are the various dimensions, attributes, or performance characteristics that consumers use to compare different alternatives when making decisions.

Dimensions We Use to Judge the Merits of Competing Options