People often make decisions on the basis of a mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.
A) framing
B) the sum-cost fallacy
C) loss aversion
D) positioning

Question

Quizplus · Accepted Answer

Framing refers to the way choices are presented or the context in which they are placed, which can significantly influence decision-making. This concept is a key aspect of mental accounting, as individuals often react differently to a situation depending on how it is framed, even if the underlying information is the same.

People Often Make Decisions on the Basis of a Mental