Neuromarketing refers to the use of MRI tools that try to understand and then apply a human decision maker's multiattribute preferences for a product category.

Question

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Neuromarketing uses brain imaging techniques, such as fMRI and EEG, to measure brain activity in response to marketing stimuli. It does not use MRI tools to understand and apply human decision maker's multiattribute preferences for a product category.

Neuromarketing Refers to the Use of MRI Tools That Try