Which of the following anti-litter campaigns relies most on injunctive norms?
A) highway signs that read "Keep America Beautiful"
B) an ad with a picture of a crying Native American looking at a polluted landscape
C) highway signs that read "Don't Mess with Texas!"
D) television ads that show streets filled with garbage

Question

Quizplus · Accepted Answer

The "Don't Mess with Texas!" campaign relies most on injunctive norms as it conveys a strong message of social disapproval for littering. The slogan implies that littering is not acceptable behavior in Texas and suggests there will be consequences for those who do litter. The other campaigns primarily appeal to descriptive norms (what others are actually doing) or use emotional appeals to encourage pro-environmental behavior.

Which of the Following Anti-Litter Campaigns Relies Most on Injunctive