Baca-Motes et al. (2013), Goldstein et al. (2008) and Terrier & Marfaing (2015) found a standard appeal to help the environment reuse your towels (washing towels every day wastes environmental resources) worked __________ than conveying a descriptive norm about what people actually do, "Join your fellow guests in helping to save the environment."

Question

Quizplus · Accepted Answer

Research has shown that conveying a descriptive norm, such as informing guests that others are participating in a behavior, is more effective than a standard environmental appeal.

Baca-Motes Et Al