Aronson and his students (Dickerson et al., 1992) used __________ to convince university students to turn off water while soaping up in a shower room.

Question

Quizplus · Accepted Answer

Aronson and his students utilized the concept of hypocrisy, where they first made students publicly commit to conserving water, which later made them more likely to follow through with water conservation behaviors such as turning off the water while soaping up in the shower, to avoid appearing hypocritical.

Aronson and His Students (Dickerson Et Al