When Gordon Allport (1954) described stereotyping as "the law of least effort," he was suggesting that stereotypes arise __________.
A) from personal experience
B) to help us conserve cognitive energy
C) at the service of the ego
D) to justify objectionable actions quickly and easily

Question

Quizplus · Accepted Answer

When Gordon Allport described stereotyping as "the law of least effort," he meant that stereotypes are cognitive shortcuts that help us conserve cognitive energy. In other words, our brains use stereotypes to quickly categorize people, which frees up mental resources for other tasks.

When Gordon Allport (1954) Described Stereotyping as "The Law of Least