Festinger, Schachter, and Back (1950) traced friendship formations among couples in an apartment complex at MIT. They found that residents were most likely to be friends with people __________.
A) similar to them
B) of the same gender
C) who lived closer to them
D) whom their partners befriended first

Question

Quizplus · Accepted Answer

Festinger, Schachter, and Back (1950) found that physical proximity, or how close one person lived to another, was a significant factor in the formation of friendships among residents in an apartment complex. This phenomenon is known as the proximity effect.

Festinger, Schachter, and Back (1950) Traced Friendship Formations Among Couples