You have been hired by a company to come up with an advertising campaign to sell more shoes. Based on the mere exposure effect, you propose __________.
A) flooding the market with pictures of the shoes
B) giving away samples for a few people to try
C) running a campaign that advertises the comfort of the shoes
D) running a campaign that is focused on the cheap price of the shoes

Question

Quizplus · Accepted Answer

The mere exposure effect suggests that people tend to develop a preference for things simply because they are familiar with them. Therefore, flooding the market with pictures of the shoes can increase familiarity and potentially lead to an increase in sales. However, it would be beneficial to also include information on the comfort and pricing of the shoes in the campaign.

You Have Been Hired by a Company to Come Up