You need to give a presentation in your class about Bibb Latané's social impact theory (1981). You want to focus on the three variables that influence the likelihood that people will conform to social influence pressures. Your lecture will include __________.
A) strength, immediacy, and number
B) norms, values, and social practices
C) anonymity, situational ambiguity, and norms
D) pressure, resistance, and interdependence

Question

Quizplus · Accepted Answer

According to Latané's social impact theory, the three variables that influence the likelihood of people conforming to social influence pressures are strength (the importance or significance of the influencing group or individual), immediacy (the proximity or closeness of the influencing group or individual), and number (the number of individuals or group members exerting the influence). Therefore, option A is the correct choice. Option B is incorrect because norms, values, and social practices are related to socialization rather than social influence. Option C includes important factors, but they are not the three variables emphasized in Latané's theory. Option D does not accurately reflect the variables in Latané's theory.

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