It is estimated that one-third of the electorate knows almost nothing about specific politicians. Nonetheless, these people hold very strong opinions about them. This pattern of findings suggests that people's attitudes toward politicians may be largely __________.
A) ambivalent
B) affectively based
C) behaviorally based
D) cognitively based

Question

Quizplus · Accepted Answer

The fact that one-third of the electorate knows almost nothing about specific politicians but still holds strong opinions about them suggests that their attitudes are based on their emotions or affect rather than on cognitive information or behavior. Therefore, the best choice is B, affectively based.

It Is Estimated That One-Third of the Electorate Knows Almost