Advertising makes the assumption that __________ will lead to __________.
A) behavioral change; attitude change
B) improved understanding; attitude change
C) attitude change; behavioral change
D) behavioral change; improved understanding

Question

Quizplus · Accepted Answer

Advertising aims to change people's attitudes towards a product or service, with the hope that this change in attitude will eventually lead to a change in their behavior (such as purchasing the product or using the service). Therefore, the assumption made by advertising is that attitude change will lead to behavioral change.

Advertising Makes the Assumption That __________ Will Lead to __________

Advertising Makes the Assumption That Will Lead to