Even though Mario dislikes roller coasters, he may decide to take a ride because his best friend really wants him to ride the new Tidal Wave. This example shows the importance of __________ on our behavioral decisions.
A) subjective norms
B) the reciprocity norm
C) altruism
D) persuasive communication

Question

Quizplus · Accepted Answer

Subjective norms refer to the influence that others have on our behavior. In this case, Mario's best friend's desire to ride the roller coaster is affecting his decision to take a ride, despite his personal dislike of roller coasters.

Even Though Mario Dislikes Roller Coasters, He May Decide to Take