The concept of subjective norms refers to people's __________.
A) perceptions of the rules or expectations that guide social behavior
B) evaluations of the reasonableness of their attitudes
C) intentions to use their attitudes to guide their behaviors
D) beliefs about what important others will think of their behavior

Question

Quizplus · Accepted Answer

Subjective norms refer to a person's beliefs about what important others (such as friends, family, or colleagues) will think of their behavior. It is believed that these beliefs can influence a person's attitudes and intentions towards a particular behavior. Option A refers to social norms, while option B and C do not accurately represent the concept of subjective norms.

The Concept of Subjective Norms Refers to People's __________