According to the authors of your text, advertisers who market such products as deodorants, mouthwashes, and room deodorizers succeed because they __________.
A) convince consumers that their products are relevant to them
B) use attractive spokespeople
C) use fear appeals to activate consumers' subjective norms
D) use logical appeals to target consumers' health concerns
Correct Answer:
Verified
Q128: If you are employed to advertise a
Q129: Briñol and Petty (2003) conducted a study
Q130: Tyler nods his head quite often during
Q131: Advertisers will be most successful in influencing
Q132: A meta-analysis of studies to test the
Q134: You are asked to design advertisements for
Q135: "Feel great. Smell great," goes the warm,
Q136: Recent advertisements for Chrysler automobiles focus on
Q137: Gerald Lambert invented Listerine as a surgical
Q138: The best evidence that advertisements do work
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents