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According to the Authors of Your Text, Advertisers Who Market

Question 133

Multiple Choice

According to the authors of your text, advertisers who market such products as deodorants, mouthwashes, and room deodorizers succeed because they __________.


A) convince consumers that their products are relevant to them
B) use attractive spokespeople
C) use fear appeals to activate consumers' subjective norms
D) use logical appeals to target consumers' health concerns

Correct Answer:

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