You are reading a billboard that says, "L&H shoes: comfort and style for your whole family." Where would such an ad be most effective, according to research on cultural differences in persuasion?

Question

Quizplus · Accepted Answer

Research has shown that collectivist cultures, such as China, place a higher value on family and community. Therefore, an advertisement promoting a product for the whole family would be more effective in Shanghai, China.

You Are Reading a Billboard That Says, "L&H Shoes: Comfort