According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that __________.
A) when it is used, people don't try to defend themselves against the influence
B) it increases the frequency of exposure to ads
C) it makes the source appear more credible
D) it makes the source appear more likeable

Question

Quizplus · Accepted Answer

Product placement is successful because it bypasses the audience's natural tendency to resist persuasion, as people are often not actively trying to defend themselves against the influence when they encounter products placed within content they are already engaged with.

According to the Elaboration Likelihood Model in Your Textbook, One