The Pattersons bought their TV from a store with a thirty-day return policy, and the Stevensons bought the same TV from a different store with a policy that "All Sales Are Final!" Based on what the text reports about cognitive dissonance, which family is more likely to be satisfied with their TV?
A) The Pattersons
B) The Stevensons
C) They will be equally happy
D) The Pattersons, but only if they paid less than the Stevensons

Question

Quizplus · Accepted Answer

The Stevensons are more likely to be satisfied with their TV because, according to the theory of cognitive dissonance, when people are unable to return an item (in this case, due to the "All Sales Are Final" policy), they are more likely to rationalize their purchase and focus on the positive aspects of the item to reduce any dissonance they might feel about their decision.

The Pattersons Bought Their TV from a Store with a Thirty-Day