Jecker and Landy (1969) conducted an experiment in which some participants were asked by the experimenter to return monetary compensation to him, others were asked by the department secretary to return the money to a fund, and still others received no request for the return of their compensation. Participants who were approached by the experimenter evaluated him better than did participants in the other two experimental conditions. These findings support the notion of __________.
A) the Ben Franklin effect
B) justification of effort
C) postdecision dissonance
D) self-esteem enhancement

Question

Quizplus · Accepted Answer

The findings of the study by Jecker and Landy (1969) support the concept of the Ben Franklin effect, which suggests that people are more likely to like someone they have done a favor for, or have helped in some way. In this study, participants who returned money directly to the experimenter evaluated him more positively, likely because they felt they had done him a favor.

Jecker and Landy (1969) Conducted an Experiment in Which Some