In a research study by Steele, he replicated Brehm's earlier study on postdecision dissonance reduction. In Steele's study, students were asked to rate albums, and were then given their fifth- or sixth-ranked album. After making their choice, they were asked to rate the albums again. The students __________ the one they rejected.
A) rated the album they selected as equal to
B) rated the album they selected as higher than
C) rated the album they selected as lower than
D) turned down the album they had selected in favor of

Question

Quizplus · Accepted Answer

Steele's study demonstrated the concept of cognitive dissonance, where after making a choice, individuals tend to rate their selected option more favorably to reduce the dissonance between their action (choosing the album) and their beliefs or attitudes. This means they rated the album they selected as higher than the one they rejected.

In a Research Study by Steele, He Replicated Brehm's Earlier