Josh and his friends have just started up a new fraternity on campus, and want to recruit men who will be loyal and love it. Based on the self-esteem approach, which initiation strategy would you recommend to Josh?
A) Make it easy: let any pledge in who can pay for good parties throughout the year.
B) Make it very easy: let in the most desperate pledges.
C) Make them suffer a little: ride backwards in elevators all week.
D) Make it fun: let in the pledges who like to hang out and party.

Question

Quizplus · Accepted Answer

According to the self-esteem approach, making initiates undergo some form of hardship or challenge (in this case, "make them suffer a little") can increase their loyalty and love for the group. This is because individuals tend to value membership more highly in groups that are harder to join, due to the effort justification bias.

Josh and His Friends Have Just Started Up a New