Which of the following is true with regard to the trust gap between firms and the public in general?

Question

Quizplus · Accepted Answer

Research shows that the public trust in large firms is low, and criticisms of business are often viewed with a degree of credibility that is not accorded to the communication by firms. This indicates a significant trust gap between firms and the public. The size of the firm is not a determinant factor in the trust accorded to it. The public's trust in NGOs is generally higher than that in global companies. Additionally, large firms are more vulnerable to social pressures rather than less vulnerable, which nullifies the option D.

Which of the Following Is True with Regard to the Trust