The responsibility for formulating nonmarket strategies ultimately rests with ________.

Question

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The responsibility for formulating nonmarket strategies ultimately rests with management. Nonmarket strategies are strategies that are aimed at influencing the external business environment, including government and societal actors, rather than directly interacting with customers and the market. These strategies require a deep understanding of the social, political, and legal dynamics that shape the external environment of a firm. While public institutions, interest groups, and taxpayers can all play a role in shaping this environment, management is ultimately responsible for developing and implementing the firm's nonmarket strategies.

The Responsibility for Formulating Nonmarket Strategies Ultimately Rests with ________