Which of the following is applicable to the implementation of nonmarket strategies?

Question

Quizplus · Accepted Answer

Nonmarket strategies involve influencing external factors such as politics and public opinion. Designating a manager to engage in lobbying is an example of a nonmarket strategy. Hiring a firm to assess industry cost structure and assigning employees to analyze financial statements are examples of market strategies, which involve internal factors such as financial performance and industry competition. Hiring candidates for a project may or may not be related to market or nonmarket strategies depending on the nature of the project.

Which of the Following Is Applicable to the Implementation of Nonmarket