In terms of an activists' generic strategy, what is a low-cost method of getting information out to the public that they want to be distributed?

Question

Quizplus · Accepted Answer

Using the news media is a low-cost method of getting information out to the public as it does not require expensive advertising or lobbying efforts. Activists can use press releases, social media, and interviews to spread their message through the news.

In Terms of an Activists' Generic Strategy, What Is a Low-Cost