Which of the following should a company follow when opposing an activist campaign?

Question

Quizplus · Accepted Answer

Investing in reputation management should be the first step for a company to counter an activist campaign. This involves monitoring and assessing the perceptions and opinions held about the company by the public, identifying the issues leading to negative perceptions, and working on strategies to improve the company's image. It is a proactive approach that seeks to prevent the company's reputation from being damaged by the activist campaign. Filing a lawsuit, developing an alternative organization, or developing a corporate campaign may not always be effective or appropriate responses to an activist campaign.

Which of the Following Should a Company Follow When Opposing