Firms deploy nonmarket capabilities to ________.
A) beat the competition
B) create new markets
C) test new strategies
D) add value

Name: Firms deploy nonmarket capabilities to ________. A) beat the competition B) create new markets C) test new strategies D) add value
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

Nonmarket capabilities are used by firms to engage with social, political, and regulatory environments, which can add value by improving their reputation, gaining favorable regulations, or enhancing stakeholder relationships.

Firms Deploy Nonmarket Capabilities to ________