One of the approaches to effectively manage nonmarket issues is to respond to nonmarket issues only when they are strong enough to force the firm to act.
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Q8: Renewed confidence in markets and the failure
Q9: In formulating nonmarket strategies, managers may draw
Q10: The long-run sustainability of competitive advantage requires
Q11: The nonmarket environment of a firm is
Q12: Firms have more control over their future
Q14: Effective management in the market environment is
Q15: All institutions represent a set of countries.
Q16: Managers do not participate in the implementation
Q17: Information is the basic unit of analysis
Q18: Activities in the nonmarket environment may be
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