Due to its importance for managerial and organizational performance, nonmarket strategy is the responsibility of ________.
A) managers
B) clerks
C) lobbyists
D) the board of directors

Question

Quizplus · Accepted Answer

Nonmarket strategy, which refers to a firm's interactions with entities outside of the market, such as government officials and interest groups, is a key aspect of a firm's overall strategy. As such, it is the responsibility of managers to develop and implement nonmarket strategies that align with the firm's goals and objectives. While lobbyists may be involved in advocating for the firm's interests in the nonmarket arena, they do not have overall responsibility for the firm's strategy. Similarly, while the board of directors provides overall leadership and guidance for the firm, the day-to-day responsibility for nonmarket strategy lies with the management team. Clerks, on the other hand, would not typically have a role in developing or implementing nonmarket strategies.

Due to Its Importance for Managerial and Organizational Performance, Nonmarket