In contrast to traditional marketing, social marketing aims to____.

Question

Quizplus · Accepted Answer

Social marketing is focused on promoting behavior change or attitude change, whereas traditional marketing is focused on promoting products or services to meet customer needs or wants. Therefore, option A, changing the attitudes and/or behavior of targeted consumers, is the best choice. Option B, satisfying the needs of the targeted consumers, is a component of traditional marketing. Option C, satisfying the wants of the target markets, is also more closely associated with traditional marketing. Option D is incorrect because social marketing targets a range of age groups, not just young adults.

In Contrast to Traditional Marketing, Social Marketing Aims To____