Which type of market segmentation groups individuals on the basis of such variables as age, sex, income, occupation, education, family size, religion, race, marital status, and life cycle stage?

Question

Quizplus · Accepted Answer

Demographic segmentation groups individuals based on objective and easily measurable attributes such as age, income, education, family size, etc. Therefore, the best choice is B.

Which Type of Market Segmentation Groups Individuals on the Basis