Which type of market segmentation groups individuals based on criteria such as personal values, attitudes, opinions, personality, lifestyle, and level of readiness for behavior change?

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Psychographic segmentation groups individuals based on their personality traits, lifestyle choices, attitudes, values, and interests. This type of segmentation enables marketers to understand what motivates their audience, which can help them create targeted marketing campaigns that appeal to their audience's needs and desires. Psychographic segmentation is particularly useful for products or services where personal preferences and opinions play a significant role in purchase decisions, such as fashion, beauty, or entertainment.

Which Type of Market Segmentation Groups Individuals Based on Criteria