Which type of change can be difficult to achieve because it costs the consumer more in terms of personal involvement on a continuing basis?

Question

Quizplus · Accepted Answer

Changing behavior can be difficult to achieve because it requires ongoing personal involvement and effort from the consumer, which can be costly in terms of time, money, and energy. Value and cognitive changes may require some initial effort, but they do not necessarily involve ongoing personal involvement. Action changes refer to specific actions taken to achieve a desired outcome and may or may not involve personal involvement.

Which Type of Change Can Be Difficult to Achieve Because